Equine Alchemy | Transformational Coaching & Leadership Development
Turn Your EFL Certification Into Corporate Income
Advanced Leadership & Team Development Certification for Coaches
Learn to land $5K-$15K corporate contracts using the horses and skills you already have.
Fall 2026 Cohort | Limited to 12 EFL Practitioners
Here’s the Problem:
You have your EFL certification. You love working with horses. You’re great at transformation work.
But you’re stuck doing $150 workshops for individuals who “can’t afford” your rates.
Meanwhile, Fortune 500 companies are paying $10K-$25K for leadership development programs that don’t work as well as what you could deliver with horses.
The gap? You don’t know how to speak corporate language, design team interventions, or position yourself as a business consultant instead of a “horse person.”
Here’s What Changes After This Certification:
You’ll know how to:
- Design and price leadership programs corporations actually buy ($5K-$15K per engagement)
- Speak the language of ROI, team dynamics, and performance metrics
- Deliver workshops that solve real business problems (not just feel-good experiences)
- Position yourself as a leadership consultant who uses horses, not a horse person who dabbles in leadership
Bottom line: You’ll have a sustainable corporate practice that pays you and your horses what you both deserve.
This Certification Is For You If:
✓ You already have EFL certification and experience facilitating with horses
✓ You’re tired of low-paying individual clients and want corporate contracts
✓ You know transformation happens with horses but can’t articulate it in business terms
✓ You want to work with teams, not just individuals
✓ You’re ready to learn team development theory, not just horse activities
✓ You have a facility (or access to one) where you can host corporate groups
This Is NOT For You If:
✗ You don’t have prior EFL certification or professional horse experience
✗ You’re looking for personal transformation work (that’s Alchemy of Presence)
✗ You want to stay in the “spiritual/healing” lane instead of business consulting
✗ You’re not willing to learn organizational development concepts
Equine Alchemy offers an opportunity to advance your journey of self-discovery with masterful coaching from humans and horses to inspire and move your services to a higher level of value. You will learn to combine authenticity, power and EFL experience with Leadership and Team Development skills, enabling you to support growth and sustainability of businesses, the fabric of our society.
Anna Novaes, Big Four Consulting Firm Learning Specialist
What You’ll Actually Learn:
Corporate Consulting Skills
- How to price leadership programs corporations pay for (not what individuals can “afford”)
- Program design that solves business problems (retention, communication, performance)
- How to speak ROI language and measure leadership development outcomes
- Workshop delivery logistics: debriefing, capturing insights, actionable takeaways
Team Development Expertise
- Team dynamics theory and how to diagnose dysfunctional teams
- Linda Kohanov’s 5 Roles of the Master Herder applied to teams
- MetaSystem Integrated Strategies for organizational change
- Selecting horse activities that match specific team challenges
Business Positioning
- How to differentiate yourself from generic “leadership with horses” offerings
- Credibility and certification that corporate buyers trust
- Marketing language that attracts Fortune 500 clients, not weekend hobbyists
- Real case studies from my 26 years consulting to Amazon, Coca-Cola, Pfizer
You’ll walk away with everything you need to land your first $5K-$10K corporate contract within 90 days of certification.
"Equine Alchemy’s Equine Assisted Leadership Development Certification meets a critical need in helping today’s organizations develop conscious leaders. In weekly ninety minute classes, information imparted was both comprehensive and well presented, using cutting edge leadership theories and assessment tools. Two three day on-sites provided for practical application of newly learned skills using case studies as well as the opportunity to coach employees of a large tech company. Lisa has a deep respect for the horses with whom we partnered; their teachings were acknowledged and honored throughout the program. The course has given me the skills and confidence to expanding my EFL practice towards helping organizational leaders navigate through change. "
"Equine Alchemy’s Equine Assisted Leadership Development Certification meets a critical need in helping today’s organizations develop conscious leaders. In weekly ninety minute classes, information imparted was both comprehensive and well presented, using cutting edge leadership theories and assessment tools. Two three day on-sites provided for practical application of newly learned skills using case studies as well as the opportunity to coach employees of a large tech company. Lisa has a deep respect for the horses with whom we partnered; their teachings were acknowledged and honored throughout the program. The course has given me the skills and confidence to expanding my EFL practice towards helping organizational leaders navigate through change. "
"Equine Alchemy’s Equine Assisted Leadership Development Certification meets a critical need in helping today’s organizations develop conscious leaders. In weekly ninety minute classes, information imparted was both comprehensive and well presented, using cutting edge leadership theories and assessment tools. Two three day on-sites provided for practical application of newly learned skills using case studies as well as the opportunity to coach employees of a large tech company. Lisa has a deep respect for the horses with whom we partnered; their teachings were acknowledged and honored throughout the program. The course has given me the skills and confidence to expanding my EFL practice towards helping organizational leaders navigate through change. "
What This Makes Possible:
Instead of:
- • $500 weekend workshops for individuals
- • Explaining to everyone what “equine-assisted” means
- • Competing with yoga retreats and life coaches
- • Hoping people can “afford” your rates
You’ll have:
- • $5K-$15K contracts with corporate teams who have real budgets
- • Credibility that opens doors to HR and L&D departments
- • Language and frameworks Fortune 500 companies understand
- • Sustainable income that supports you, your horses, and your business
Real result: One $10K corporate workshop pays what ten $1,000 individual clients pay—with less marketing effort and more business credibility.
Fall 2026 Program Structure:
8 Weekly Online Sessions (Live + Recorded)
Begins September 2026 | Wednesdays at 2:00 PM EST
- Week 1-2: Team dynamics theory and diagnosing team dysfunction
- Week 3-4: Corporate consulting fundamentals and pricing strategy
- Week 5-6: MetaSystem Integrated Strategies for organizational change
- Week 7-8: Program design, marketing, and client enrollment
All sessions recorded for lifetime access. Can’t make it live? Watch the replay and get coaching support in our private group.
3-Day Horse Intensive in Tucson
Late September or Early October 2026 (exact dates TBA)
- Five Roles of the Master Herder with live horses
- Practice facilitating team interventions with real scenarios
- Debriefing and capturing insights under pressure
- Hands-on coaching from Lisa on your delivery style
Bonus Resources Included:
- Equine Alchemy’s Proprietary Personal Leadership Assessment
- Equine Assisted Leadership Development Play Book
- Program templates and corporate marketing copy
- Certification credential for your website and proposals
- Opportunity to shadow Lisa on actual corporate interventions (space permitting)
Investment: $2,497 total
Payment options: Pay in full, 2 payments, or 3 payments (details at enrollment)
"The horses are better feedback mechanisms with respect to leadership assessment than any manufactured management tool. It was great learning."
- Keesha Muhammad, Corporate Senior Director, Altana Pharma
Lisa Murrell knows how to work with businesses, organizations and teams. With her background in Psychology and graduate work in Human Resources and Organization Development at Columbia University, she specializes in coaching c-level executives and their teams to move their leadership skills, innovation and productivity to the highest potential. She began integrating horses into this work in 2009.
Her 20 years of experience working in the corporate world confirm that Leadership and Team Development with horses is the powerful Leadership Change that businesses and corporations in our society so desperately need.
“…A fascinating approach to managing and participating in team projects and matrix organizations. The workshop, led by Lisa Murrell, allowed us to explore the five roles by observing and working directly with a great herd of horses and understand the fluidity of the rules, where our natural roles come to play, and how to read and understand where our colleagues are. Take the evaluation and identify your role in your professional herd – take the workshop and become a better leader and manager!”
Robert Wysocki, Program Manager, Military Apprenticeship Program, Amazon Web Services
Fall 2026 Cohort – Limited to 12 Practitioners
I’ve been running this certification since 2019. Every cohort fills within 3 weeks of opening enrollment.
Why? Because EFL practitioners are tired of struggling to make money doing work they love. And this program gives them a clear path to sustainable corporate income.
What past participants are doing now:
- Running quarterly leadership programs for healthcare systems ($8K-$12K per engagement)
- Contracted as ongoing consultants to tech companies ($15K-$25K annually)
- Delivering team development workshops to government agencies ($5K-$10K per workshop)
- Building 6-figure practices working 2-3 days per week with corporate clients
Program Details:
Online Learning: 8 weekly sessions starting September 2026 (Wednesdays 2:00 PM EST)
Horse Intensive: 3 days in Tucson, late September/early October 2026
Investment: $2,497 (payment plans available at enrollment)
Class Size: Limited to 12 participants for maximum coaching and support
Enrollment Timeline:
NOW – May 2026: Waitlist open – Join to get first access + early bird pricing
June 2026: Enrollment opens to waitlist members ($300 early bird discount)
August 2026: Enrollment opens to public at full price
September 2026: Program begins (enrollment closes)
Past cohorts have sold out. If you’re serious about building a corporate EFL practice, get on the waitlist now.
(This course qualifies for Advanced Certification for Equine Alchemy Graduates.)
Two Options:
Option 1: Join the Fall 2026 Waitlist
Get first access when enrollment opens in June 2026, plus $300 early bird discount and complimentary pre-program strategy call.
Option 2: Not Sure If This Is Right For Your Practice?
Schedule a 20-minute conversation with me. I’ll ask about your current EFL practice, your facility access, and your business goals. Then I’ll tell you straight whether this certification will help you or not.
I don’t do sales pitches. I do honest assessments.
Questions? Call or text: 845-430-0590 | Email: [email protected]
Our mission here at Equine Alchemy is to hold the sacred space for you to see your life, behavior patterns, and assumptions in a way that will give you the information you need for action toward living the life and business of your dreams!
We support you to move into the Sacred Space of Possibility through coaching and horses. From there …well, we’ve discovered anything is possible!
“Is it possible, I asked myself, that I am being summoned from some deep and holy place within? Am I being asked to enter a passage in the Spiritual life, the journey from false self to true self? Am I being asked to dismantle old masks and patterns and unfold a deeper, more authentic self, the one I intended to be? Am I being compelled to disturb my inner universe in quest of the undiscovered being who clamors from within? ”