Equine Alchemy | Transformational Coaching & Leadership Development

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ICF-APPROVED EQUINE COACH TRAINING

ICF-APPROVED EQUINE COACH TRAINING + BUSINESS MASTERY

Graduate ready to coach AND ready to earn
Limited Time: $8,500 (Compare to $10,000-$12,000 programs) November 2025 start - 8 spots remaining
  • 265 ICF-approved training hours (ACC pathway)
  • Complete business development program included
  • Lifetime monthly mentoring (most stop after 90 days)
  • No prerequisite required
  • Payment plans available
Start online training immediately upon enrollment
Two 4-day live intensives in Tucson, AZ Graduate June 2026
Secure Your Spot - November Start

Questions? Call Lisa directly: 845-430-0590

ICF-APPROVED EQUINE COACH TRAINING + BUSINESS MASTERY

Graduate ready to coach AND ready to earn
Limited Time: $12,000 Program Now $8,500
EXTENDED: Final enrollment deadline February 15, 2026
Last 8 spots for February start
  • Complete certification by June 2026
  • No prerequisite required | Payment plans available
  • Start online training immediately upon enrollment
  • 265 ICF-approved hours - complete credential pathway
  • Lifetime monthly mentoring included
  • Two 4-day live intensives in Tucson, AZ
Download the ICF Accredited Program Guide
Questions? Call Lisa directly: 845-430-0590

ICF-Approved Training + Business Mastery = Graduate Ready to Earn

Start immediately - Online training begins the day you enroll

November 2025 Start | No Prerequisite Required | Payment Plans Available

Choose your path:

  • In-person track: Online modules + November 5-8 Tucson intensive
  • Lifetime support - Monthly mentoring calls forever (other programs stop after 90 days)
  • Investment: $8,500 (or $8,000 if you enroll by October 1)
  • Online track: Complete curriculum online with video homework (must have access to horses)
  • Business training included - Marketing systems, templates, and strategies ($1,500 value)
Secure Your Spot-November Start

THE DIFFERENCE: YOU GRADUATE READY TO EARN

Most ICF-approved programs teach you coaching skills, then send you off to figure out business on your own.

We do it differently.

You get comprehensive coaching training AND complete business mastery—so by the time you graduate, you know how to:

  • Get clients
  • Price your services
  • Market yourself authentically
  • Build sustainable income

Many of our graduates are earning money while completing their ICF credential.

Begin Now

See What You'll Experience

THE DIFFERENCE: YOU GRADUATE READY TO EARN

Most ICF-approved programs teach you coaching skills, then send you off to figure out business on your own.

We do it differently.

You get comprehensive coaching training AND complete business mastery—so by the time you graduate, you know how to:

  • February 25 start – Only 8 spots left
  • Complete business development program included
  • Graduate earning money while completing certification

Comparison Table

PROGRAM COMPARISON
Equine Alchemy: $8,500 Other ICF Programs: $10,000–$12,000 Non-ICF Programs: $3,000–$5,000
ICF Training ✅ 265 ICF-approved hours ✅ ICF-approved hours ❌ No professional credential
Business Training ✅ Complete program included ❌ Extra cost or not offered ❌ Limited or none
Ongoing Support ✅ Lifetime monthly mentoring ❌ Ends after 90 days ❌ Minimal
Track Record ✅ 20+ years, 75+ graduates Varies (5–10 years) Varies widely
Horse Experience Required ❌ No prerequisite Often required Varies

Result: Professional ICF credential pathway + business success for $1,500-$3,500 less

Equine Alchemy: $8,500

  • 265 ICF hours + business training
  • Lifetime monthly mentoring
  • Start immediately
  • 20+ years proven results

Other ICF Programs: $10,000-$12,000

  • ICF hours only (business training extra)
  • Support ends after 90 days
  • Fixed start dates
  • 5-10 years experience

Non-ICF Programs: $3,000-$5,000

  • No professional credential
  • Limited business training
  • Minimal ongoing support
  • Varies widely in quality

Features

  • ICF Credential
  • Investment
  • Online Curriculum
  • Business Training
  • Ongoing Support
  • Horse Experience
  • Track Record

Equine Alchemy

  • 132 Hours
  • $8,500
  • Comprehensive Video Training
  • $1,500 Value Included
  • Monthly Calls for Life
  • Taught in Program
  • 20+ Years Proven

Other ICF Programs

  • $10,000-$12,000
  • $10,000-$12,000
  • Limited/Basic
  • Sold Separately
  • 90 Days Maximum
  • Expected/Required
  • 5-10 Years

Non-ICF Programs

  • No Credential
  • $3,000-$5,000
  • Minimal
  • None
  • None
  • Varies
  • 2-5 Years

Hear From Our Graduates

Michelle Hefner, ICF Certification Graduate | Leadership Coach

Let's Compare

PROGRAM COMPARISON
Feature Equine Alchemy: $8,500 Other ICF Programs: $10,000–$12,000 Non-ICF Programs: $3,000–$5,000
ICF Training ✓265 ICF-approved hours ✓ICF-approved hours ✗No professional credential
Business Training ✓Complete program included ✗Extra cost or not offered ✗Limited or none
Ongoing Support ✓Lifetime monthly mentoring ✗Ends after 90 days ✗Minimal
Track Record ✓20+ years, 75+ graduates Varies (5–10 years) Varies widely
Horse Experience Required ✓No prerequisite Often required Varies

Result: Professional ICF credential pathway + business success for $1,500-$3,500 less

Equine Alchemy: $8,500

  • 265 ICF hours + business training
  • Lifetime monthly mentoring
  • Start immediately
  • 20+ years proven results

Other ICF Programs: $10,000-$12,000

  • ICF hours only (business training extra)
  • Support ends after 90 days
  • Fixed start dates
  • 5-10 years experience

Non-ICF Programs: $3,000-$5,000

  • No professional credential
  • Limited business training
  • Minimal ongoing support
  • Varies widely in quality

Features

  • ICF Credential
  • Investment
  • Online Curriculum
  • Business Training
  • Ongoing Support
  • Horse Experience
  • Track Record

Equine Alchemy

  • 132 Hours
  • $8,500
  • Comprehensive Video Training
  • $1,500 Value Included
  • Monthly Calls for Life
  • Taught in Program
  • 20+ Years Proven

Other ICF Programs

  • $10,000-$12,000
  • $10,000-$12,000
  • Limited/Basic
  • Sold Separately
  • 90 Days Maximum
  • Expected/Required
  • 5-10 Years

Non-ICF Programs

  • No Credential
  • $3,000-$5,000
  • Minimal
  • None
  • None
  • Varies
  • 2-5 Years

WHAT YOU'LL GET

ICF-Approved Coach Training (Online)

7 Core Modules covering all ICF competencies:

  • Coaching Foundations & Ethics
  • Powerful Questions & Active Listening
  • Creating Awareness & Designing Actions
  • Managing Progress & Accountability
  • Coaching Presence & Communication
  • Working with Emotions & Resistance
  • Business Development & Professional Practice

Includes:

  • Comprehensive video-based curriculum
  • Skill-building assignments and practice exercises
  • Monthly live group coaching calls with Lisa Murrell, PCC
  • Peer practice sessions with feedback
  • ICF competency assessments
  • 265 ICF-approved hours + 10 mentoring hours

COMPLETE BUSINESS TRAINING INCLUDED

Most programs charge extra for this. We include it.

Module 1: Creating Your Foundation

  • Mindset and emotional intelligence
  • Authentic brand development
  • Your unique value proposition

Module 2: Finding Your Ideal Clients

  • Defining your niche
  • Understanding your market
  • Creating your "perfect herd" profile

Module 3: Pricing & Packaging

  • Value-based pricing strategies
  • Creating irresistible packages
  • Communicating your worth

Module 4: Marketing & Client Acquisition

  • Marketing templates and systems
  • Social media strategies
  • Referral partnerships
  • Client enrollment conversations

Two 4-Day In-Person Intensives in Tucson

Intensive 1: November 5-8, 2025

  • Alchemy of Presence: Foundational horse work
  • Presence-based coaching skills
  • Personal development and self-awareness
  • Group dynamics and facilitation

Intensive 2: January 2026

  • Advanced coaching with horses
  • Skills assessment and feedback
  • Business implementation
  • Practice with real clients

Includes: Morning refreshments, snacks, all materials

ICF Certification Graduate, Leadership Development Coach

“I’ve trained hundreds of coaches over two decades. The ones who build sustainable practices have two things: ICF credentialing AND business skills. Most programs only give you one. We give you both.”

— Lisa Murrell, PCC

  • Professional Recognition - Corporations and healthcare systems prefer ICF credentials
  • Insurance Acceptance- - Many policies require ICF certification
  • Higher Earning Potential - ICF coaches average 40-60% higher rates
  • Professional Networks - Access to healthcare, therapy, and corporate referrals
  • Corporate Opportunities - Organizations prefer credentialed coaches
  • Continuing Education - Access to advanced ICF training programs

Without ICF Credentialing:

  • ❌ Constant credibility questions from potential clients
  • ❌ Difficulty justifying premium rates
  • ❌ Excluded from corporate and healthcare opportunities
  • ❌ Limited to word-of-mouth referrals only
  • ❌ No partnerships with therapists or medical professionals

With ICF Credentialing:

  • Professional credibility established immediately
  • Referrals from therapists and healthcare providers
  • Justified premium rates ($150-300+ per session)
  • Access to corporate leadership development work
  • Insurance reimbursement possibilities (for some)
  • Continuing education and advanced certifications

With ICF Credentialing + Business Skills:

  • 🎯 You're actually making money
  • 🎯 Sustainable, profitable practice
  • 🎯 Confidence in your pricing and marketing
  • 🎯 Systems that work
  • 🎯 Clear path to growth

That's what our program delivers.

Without ICF Credentialing:

  • ✗ Constant credibility questions from potential clients
  • ✗ Difficulty justifying premium rates
  • ✗ Excluded from corporate and healthcare opportunities
  • ✗ Limited to word-of-mouth referrals only
  • ✗ No partnerships with therapists or medical professionals

With ICF Credentialing + Business Skills

  • ✓ You're actually making money
  • ✓ Sustainable, profitable practice
  • ✓ Confidence in your pricing and marketing
  • ✓ Systems that work
  • ✓ Clear path to growth
WHAT OUR GRADUATES ACHIEVE

Professional Outcomes:

"The ICF credential gave me professional credibility to work with healthcare systems and corporate executives—populations that wouldn't take me seriously before. The horses create breakthroughs in 2 hours that traditional coaching takes months to achieve."

Sarah M., ACC - Oregon

Former HR Manager → Corporate Leadership Programs

WHAT OUR GRADUATES ACHIEVE

Professional Outcomes:

"This program transformed me from a 'horse person who coaches' to a credentialed professional. I now facilitate leadership retreats for Fortune 500 companies and partner with organizational development consultants."

Michael R., ACC - Texas

Corporate Executive → Leadership Development

WHAT OUR GRADUATES ACHIEVE
Professional Outcomes: "The combination of ICF skills and horse wisdom allows me to help clients breakthrough patterns that traditional therapy couldn't touch. Therapists now refer their most challenging cases to me because they trust my professional training." Jennifer K., ACC - Colorado Licensed Therapist → Trauma-Informed Coaching

CORPORATE CLIENT TESTIMONIALS

"Lisa's experience taught me how to listen to my whole self rather than my conditioned self when making decisions that impact my team."

— Shannon Boswell, Sr. Director Global Payroll, GoDaddy™

"Working with the horses was one of the best experiences I've had in terms of gaining immediate and unbiased feedback. The horses are better feedback mechanisms than any manufactured management tool."

— Robert Wysocki, Program Manager, Amazon Web Services

"The exercise became a clear metaphor for how my team approaches tasks and what adjustments we need to achieve our objectives."

— Keeshia Muhammad, Corporate Senior Director, Altana Pharma

ABOUT LISA MURRELL, PCC

Your Program Leader

  • ICF Professional Certified Coach (PCC level)
  • 20+ years developing equine coaching programs
  • Former business consultant (2+ decades)
  • Advanced Epona Instructor
  • Fortune 500 leadership facilitator (GoDaddy, Amazon, Altana Pharma)

“I’ve trained hundreds of coaches over two decades. The ones who succeed professionally all have one thing in common: proper credentialing combined with solid business skills. That’s exactly what this program delivers.”

INVESTMENT & PAYMENT OPTIONS

Program Investment: $8,500

(Compare to $10,000-$12,000 for similar ICF programs)

  • 🎁 EARLY BIRD SPECIAL - Register by October 1
  • Save $500 - Pay only $8,000
  • Free Advanced Business Coaching Session ($300 value)
  • Priority intensive scheduling

INVESTMENT & PAYMENT OPTIONS

⚠️ EXTENDED DEADLINE - Final enrollment February 15 | Only 8 spots remaining

Best Value

Pay in Full

$8,500

  • ✓ No processing fees
  • ✓ Save $200-300
  • ✓ Immediate access
Buy Now

Most Popular

8-MONTH PLAN

$8,700

$2,500 deposit + 8 payments of $775

  • ✓ $2,500 deposit
  • ✓ 8 payments of $775
Buy Now

12-MONTH PLAN

$8,800

$2,500 deposit + 12 payments of $525

  • ✓ $2,500 deposit
  • ✓ 12 payments of $525
Buy Now

Complete Training Package Includes:

We do it differently.

You get comprehensive coaching training AND complete business mastery—so by the time you graduate, you know how to:

  • 265 ICF-approved hours of online curriculum
  • Two 4-day intensives in Tucson (refreshments and materials included)
  • Monthly mentoring calls for life
  • Complete business development program ($1,500 value)
  • Marketing templates and systems
  • ICF application support
  • Graduate community access

Not Included:

  • Travel to/from Tucson
  • Lodging during intensives
  • Meals (except morning refreshments and snacks)

FREQUENTLY ASKED QUESTIONS

Will I be ICF-certified when I graduate?

Upon graduation, you’ll have completed all 265 ICF-approved training hours required for the ACC credential. To receive your ACC credential, you’ll then complete 100 coaching hours (we support you through this) and pass the ICF online exam. Most graduates complete this 6-12 months after the program. The key difference: You’ll have business skills to start earning money while completing these requirements.

No prerequisite required. We teach you everything you need to know about working with horses safely and effectively. Many of our most successful graduates had never worked with horses before this program.

You don’t need your own horses to complete the certification or start your practice. We teach you how to partner with existing equine facilities, and many graduates build successful practices this way.

You get the same ICF-approved training hours PLUS comprehensive business training that other programs either don’t offer or charge extra for. Our graduates are prepared not just to coach, but to build sustainable, profitable practices.

Yes! Upon graduation you can coach professionally. The ACC credential enhances your credibility and opens doors to corporate and healthcare opportunities, but you can start building your practice immediately after completing the program.

Monthly group mentoring calls for as long as you need them. Most programs end support after 90 days. We’re here for your entire coaching journey.

Secure Your Spot - November Start

YOUR PROGRAM LEADER

Lisa Murrell, PCC

Lisa brings 26 years of Fortune 500 consulting experience (Amazon, Coca-Cola, Pfizer, London Business School) combined with over 20 years pioneering equine-facilitated coaching methodology.

As founder of Equine Alchemy and operator of ICF-accredited coach training programs, Lisa has graduated 75-100 coaches who now practice worldwide.

Her unique integration of boardroom-level organizational development expertise with transformational horse wisdom creates the only certification program that prepares coaches for both professional credibility AND business success.

COMPLETE TRAINING PACKAGE INCLUDES:

  • 265 ICF-approved hours of online curriculum
  • Two 4-day intensives in Tucson (refreshments and materials included)
  • Monthly mentoring calls for life
  • Complete business development program ($1,500 value)
  • Marketing templates and systems
  • ICF application support
  • Graduate community access

Not Included:

  • Travel to/from Tucson
  • Lodging during intensives
  • Meals (except morning refreshments and snacks)

INVESTMENT COMPARISON

Our program: $8,500

265 ICF-approved hours + complete business training + lifetime support

Equus Coach: $10,750

144 ICF hours + basic business content + limited support

Other ICF programs: $10,000-$12,000

ICF hours only (business training sold separately or not included)

You save: $1,500-$3,500 AND get lifetime support

PAY IN FULL AND SAVE $200-$300 IN PROCESSING FEES

ENROLLMENT INFORMATION

Important Dates

February 15

FINAL enrollment deadline

February 25 -28

First intensive in Tucson

June 2026

Graduation

ENROLLMENT INFORMATION

Important Dates

📅 Early bird deadline: October 1, 2025 (save $500)

📅 Final enrollment: October 20, 2025

📅 Program begins: Immediately upon enrollment

📅 November intensive: November 5-8, 2025

📅 Graduation: June 2026

Limited to 15 students maximum
8 spots remaining for November 2025

Ready to Start?

Next Steps:

Download the complete program guide (includes detailed FAQ)

Schedule a call with Lisa: 845-430-0590

Secure your spot before February 15 deadline

Download Your ICF Accredited Program Guide

Questions?

Call Lisa directly: 845-430-0590

Email: [email protected]